Mobile Crane Branch Company of Changsha Zoomlion Heavy Industrial Science & Technology Development Co., Ltd. (Hereinafter referred to as Mobile Crane Branch Company) is one of the most important branch companies under Changsha Zoomlion Heavy Industrial Science & Technology Development Co., Ltd. (Hereinafter referred to as Zoomlion), which is the world’s 19^th ranked company in the construction machinery industry. It is a famous construction crane manufacturer integrating product R & D, manufacturing and testing. It covers 3 modern industrial parks: QuanTang Industrial Park, GuanXi Industrial Park and LuGu Industrial Park, is with more than 5,000 staff and nearly 17 billion RMB annual sales income, providing products ranging from 12t - 300t truck crane, 25t - 350t all terrain crane to 50t - 1000t crawler crane. The Branch Company originates from Hunan PuYuan (Holdings) Co., Ltd., which enjoyed a high reputation in technology, brand and management both in and out of the construction machinery industry. It was awarded several honorable titles such as “National May 1^st Labor Awards”, “National Quality & Benefit Advanced Enterprise”, “National Safety-Grade Enterprise”, “Golden Prize of Customer Trustworthy Domestic Automobile”, etc. and has been appraised as “National Advanced Enterprise in Customer Service” for 15 years in succession. In 2003, the Mobile Crane Branch Company was established via mergers & acquisitions (M & A) with Zoomlion.

 

    With more than 40 years’ history of developing and manufacturing mobile cranes, the Branch Company has witnessed and participated in the development of China construction crane. It is the first manufacturer who possesses the ability to develop and manufacture both crane superstructure and chassis. At the same time, it is the first one to import and absorb the technology of European all terrain crane. Chinese heaviest truck crane and crawler crane were also born here. As China entering the WTO in the 21^st century, the Branch Company has been consistently striding toward modernization and internationalization. The types of product have been developed from small and medium truck cranes to heavy construction cranes with various series. Taking China industrial standards as the basis, the company and its products have all passed a series internationally authorized certifications, e.g. 3C Certification, ISO9001 Quality Certification, ISO14001 Environment Certification, OHSAS18001 Occupational Health and Safety Assessment Series and CE Certification, etc. The products, which were mainly used in general infrastructure construction, have entered into advanced construction sites such as China’s Antarctic Research Station, high-speed railway, oilfield, large-sized harbor, nuclear power plant and wind power station, etc.

 

    The Branch Company has built an independent provincial-level technical center and an open technology R & D platform, and has established stable and good cooperative relationships with many prestigious first-class research institutes and colleges specialized in construction machinery at home and abroad. Relying on its profound understandings to crane technology and over 40 years’ experience in developing and manufacturing construction cranes, it has not only gained an initial advantage over and showed higher skill than the other manufacturers in the same trade in product intellectualization, key technology and appearance, but also taken the initiative in developing and producing a series of heavy construction cranes such as QY65H truck crane, QY100H truck crane, QY130H truck crane, QY300H truck crane, QUY200 crawler crane, QUY600 crawler crane and QUY1000 crawler crane independently, which make it become the pioneer among the heavy mobile crane manufacturers in China.

 

    Incorporating the modern information technologies with advanced manufacturing technology & management conception, and implementing ERP engineering, zero-defect management, 6S management system and lean production (LP), the Branch Company has built a strong manufacturing and processing platform which takes the Changsha QuanTang Industrial Park as its core base while taking Complementary Park, Logistics Park and exterior manufacturing enterprises as its auxiliary factories. At present, the small and medium truck cranes are mainly produced in Changde GuanXi Industrial Park, and other medium and large products are mainly produced in Changsha QuanTang Industrial Park. Advanced technological equipments imported from Germany, Sweden, America and Japan, high-efficient & professional staff and strict process control according to international standards guarantee excellent products. Thus, it is appraised as “the China mobile crane manufacturer that comes closest to the international quality standard” in Cranes Today, a famous magazine worldwide. In 2006, in order to build the largest modern construction crane production base in China, the company put in a great of funds to enlarge and rebuild the main production zones— QuanTang Industrial Park, LuGu Crawler Crane Industrial Park and Changde GuanXi Industrial Park. The construction of the 3 industrial parks will be completed in 2009, at that time, its area will be more than 660,000m², its annual production capacity will reach 17 billion RMB, and its annual output of construction crane will exceed 10,000 units.

 

    The Branch Company has set an independent and perfect sales network and has been endeavoring to explore markets in a global view. It has set up “4S” (Sale, Service, Spare Part and Survey) sales service agencies all over the main medium and big cities in China and overseas special sales service stations and 4S shops in Central Asia, West Asia, Southeast Asia, North America, Europe, Australia and Central America. The remote sales service network connecting the headquarter with service stations at home and abroad ensures that tens of thousands of ZOOMLION products all over the world enjoy excellent, efficient and timely after-sales service and customers’ consultations and demands can be satisfied quickly. After products of the company exported to Western Europe in large quantities in 2005, its crawler cranes successfully entered into American market in 2007, which marks the company has taken a firm step toward the top construction machinery market in the world. The export of QUY600 Crawler Cranes in 2008 has opened a new era of exporting super-tonnage products in China. Nowadays, its medium and large-sized mobile crane has possessed a ratio of 32% in the market, and its overseas sales accounted for over 30% of the total sales.

 

    The core concept of Zoomlion corporate culture can be summarized by 8 Chinese characters from Zhong Yong. The meaning of these words is “sincerity, ceaseless, profound and far-reaching”. Insisting the core concept, the company dedicates itself to keep innovating technology, developing markets and serving society with sincerity, so as to become the world-class construction crane manufacturer.